Digital Marketing is expanding every year. Ever since it has conquered the world every other person try to make their way through Digital Marketing.

Google makes over 100 billion a year through ads. Facebook’ generating over 40 billion a year through ads.

Digital Marketing is one of the fastest-growing industries and even during times of uncertainty jobs in advertising and marketing continued to grown.

Today we are going to learn how to start a career in Digital Marketing in 2023.

5 steps to start a career in Digital Marketing

Start your own Website

The most important step to kick start your career in digital marketing is to create your presence. Start it with making your own website. Go to WordPress and create your WordPress blog. For E-commerce related website start a Shopify site. The best way to learn digital marketing is to start your own website. Because starting a career as a digital marketer will require lots of promotion and growth of the website.

So why not to start with your own website?

Starting your own website before working for someone will boost your confidence and clear your concept to understand the basic algorithm. The best way to do that is to start your blog and start ranking by working on the right set of keywords. For a product based website, create your own product and find a product through advertising and promotion to bring revenue.

Before we go ahead remember this entire process in time taking and all you need to do is to be consistent and patient with the process.

Learn SEO and Internet Marketing

Before starting your career in Digital Marketing begin with an understanding of Keyword research, One-Page SEO, Link Building and Technical SEO.

Let’s understand the points one by one:

1. What is SEO?
2. Find a Keyword that is relevant to your niche
3. Optimize title tags and meta-descriptions
4. Do Off-page and On-page SEO
5. Use outreach and guest-posting to build links
6. Work on your website and put useful content
7. Pick topics that provide value to your business

Understand the algorithm, and work accordingly and apply the same learning on your Google Ads and Facebook Ad campaigns.

After this, the next most important part is to execute what you have learned. Apply the steps and work on the basic parts without rushing to do everything that is not really important.

Run your hands on some free Digital Marketing tools

I would never suggest you start it with premium tools, understand it as your work along. To understand the algorithm you need to work on it consistently to analyze the pattern of how things work out in this world.

There are few free Digital Marketing tools that are highly recommended to start with as they are easy to work on and gives really good results:

1. Google Analytics: Gives you an overall idea of the visitors, which page they browsed and time spent by them on a particular page or blog.
2. Google Search Console: Here you can check your website performance.
3. Ahrefs: Works awesome for website audit tools that will scan your website.

Get Google and Facebook Ads Certification

Google is the king and it is your core responsibility to become friendly with Google Ads if you want to become an expert in Digital Marketing.

Social Media is going to be your biggest strength as it is going to drive your career in Digital Marketing to new heights. As you grow in your career of Digital Marketing (Facebook, Instagram, Pinterest, LinkedIn and Twitter) ad campaigns is going to drive more leads and audience.

The fastest way to catch the eye of your customer is to add this certification to your Resume. So go and get your Google and Facebook Ads Certification.

Start an Internship in Digital Marketing agency

The next step is to start a job or internship at a Digital Marketing agency. This will help you to grow your experience and get you into the real world to understand the pattern and requirements of your clients. This will keep you updated with the new skills and learning.

It’s easy to see what makes the digital marketing industry so appealing as it’s a fast-growing and dynamic industry and the growth patterns keep on changing every now and then. It’s not about driving traffic, you need to learn to convert those leads into your full-time customers.

Summary

Digital marketing experts are required worldwide and the salary package increase as per your experience. So, keep on hustling and upgrading your skills every day eventually this will lead you to become the best digital marketing expert in the industry.

How you can expand your range in Digital Marketing career:

1. Social Media
2. SEO & SEM
3. Video Marketing
4. PPC (Pay Per Click)
5. Content

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Also read, How to increase organic traffic in 2023: Learn top 10 SEO tips