Shoe Dog: A Memoir by Phil Knight – The Story of Building One of the Most Iconic Brands in the World

Shoe Dog: A Memoir by Phil Knight


“Shoe Dog” is a memoir by Phil Knight, the co-founder and former CEO of Nike. The book was released in 2016 and provides an in-depth look at the early days of the company and the struggles and triumphs that Knight experienced as he built one of the most iconic brands in the world. In this book review, we will take a closer look at the key takeaways from “Shoe Dog,” as well as provide some background on the author and the book’s overall themes.

Key Lessons

  1. The importance of perseverance and determination
  2. The power of a strong vision and mission
  3. The value of taking calculated risks
  4. The significance of strong branding and marketing
  5. The role of innovation and creativity in business success
  6. The significance of strong leadership and teamwork
  7. The impact of personal and professional relationships on business
  8. The importance of staying true to one’s values and beliefs
  9. The role of adaptability and resilience in overcoming obstacles
  10. The importance of self-awareness and personal growth in achieving success


  • The importance of perseverance: Throughout “Shoe Dog,” Phil Knight emphasizes the importance of persevering through difficult times. He faced many challenges in building Nike, including financial struggles and legal battles, but he always found a way to push through and keep the company moving forward.
  • The power of a strong team: Knight stresses the importance of having a strong team in place in order to build a successful company. He was fortunate to have a group of loyal and dedicated employees who helped him navigate the early days of Nike.
  • The value of risk-taking: Knight encourages readers to embrace risk-taking in order to achieve success. He himself took many risks throughout his career, and they ultimately paid off in the form of a successful business.
  • The power of hard work: “Shoe Dog” is a testament to the power of hard work and dedication. Knight put in countless hours and made many sacrifices in order to build Nike into the company it is today.
  • The importance of self-reflection: Knight also encourages readers to take the time to reflect on their own lives and careers in order to identify areas for improvement.
  • The power of storytelling: Knight uses storytelling throughout the book to engage readers and illustrate key points. He shares many anecdotes from his time at Nike, which help to bring the book to life.
  • The importance of staying true to oneself: Knight stresses the importance of staying true to oneself in order to achieve success. He encourages readers to be true to themselves and to follow their passions, rather than trying to conform to what they think they should be doing.
  • The value of humility: Knight is candid about his own mistakes throughout the book and emphasizes the importance of humility in leadership.
  • The importance of innovation: Knight also emphasizes the importance of innovation in building a successful business. He encourages readers to be creative and to come up with new ideas in order to stay ahead of the competition.
  • The power of a positive attitude: Knight encourages readers to adopt a positive attitude in order to achieve their goals. He stresses the importance of having a can-do attitude in order to be successful.


“Shoe Dog” is a must-read for any entrepreneur or business person looking for inspiration and insight into the challenges and triumphs of building a successful company. Phil Knight’s memoir is an honest and raw account of the struggles and sacrifices he made in creating one of the most iconic brands in the world. The book is also a reminder that success is not always a straight path and that perseverance and determination are key to achieving one’s goals. With its engaging writing style, personal anecdotes, and behind-the-scenes look at the creation of Nike, “Shoe Dog” is a compelling and inspiring read.

About the Author

Phil Knight is a businessman and philanthropist who co-founded Nike in 1964. He served as the company’s CEO until 2004 and is currently the chairman emeritus of the board of directors. Knight is also the author of “Shoe Dog,” which is his first and only book to date. He has a net worth of $29.5 billion according to Forbes in 2021.

Shoe Dog A Memoir by Phil Knight - The Story of Building One of the Most Iconic Brands in the World

Shoe Dog: A Memoir by Phil Knight

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Keywords: Shoe Dog, Phil Knight, Nike, memoir, business, success, leadership, teamwork, perseverance, determination, vision, mission, calculated risks, branding, marketing, innovation, creativity, personal and professional relationships, values, beliefs, adaptability, resilience, self-awareness, personal growth.

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